Process
Discovery Phase - Internal Stakeholder Interviews
Met with internal teams, including Product, Engineering, Sales, and Intelligence Analysts. Each interview was split into two parts: knowledge gathering and discussions around future expectations for content sharing.
Identified two key problems:
Customers need quick access to customizable, snackable intelligence.
Internal analysts need to streamline inefficient processes for collecting and disseminating intelligence.
Solution Exploration:
Discussed potential features like a consolidated dashboard for customers to easily access relevant intelligence, collaboration features for sharing knowledge, and AI-driven summaries to condense insights over time.
Ideation and Next Steps:
Planned to begin wireframing and ideation sessions to refine the UX.
Feedback sessions with stakeholders and customers were scheduled to de-risk the design approach.
Usability Testing:
Committed to user testing and creating high-fidelity mockups to ensure the design meets user needs before moving to development.
Final Implementation Planning:
Outlined the steps to finalize the design, including building consensus and preparing for Quarter 4 implementation.
Consolidated View for Customers
Solution: Create a one-stop dashboard where customers can easily access and manage relevant intelligence based on their industry, region, or interests. This would include "snackable" content (small, digestible pieces of information) in a format similar to a Twitter feed.
Why: Customers currently have to navigate multiple areas of the platform and even check email to find relevant intelligence, often encountering outdated information. A consolidated, real-time view would improve their efficiency and make it easier to stay informed.
Streamlined Workflow for Analysts
Solution: Develop a more efficient experience for analysts to collect, create, and share threat intelligence quickly. This includes making it easier to publish bite-sized content while maintaining existing workflows.
Why: Internal processes are currently inefficient, requiring analysts to use multiple tools and spend considerable time (up to 7 hours for a Daily Intelligence Summary) to compile intelligence. Streamlining this would save time, allow analysts to focus on other tasks, and increase content output.
The future solutions
AI-Driven Summaries:
Solution: Introduce AI-generated summaries to roll up snackable content over different periods (e.g., daily, weekly, or monthly trends).
Why: Since the content is often small and fragmented, AI summaries would provide a higher-level view of trends and insights, making it easier for users to see key takeaways across time.
Collaboration Features:
Solution: Introduce features that allow both internal analysts and customers to collaborate on intelligence discovery, similar to a shared workspace.
Why: Collaboration could improve intelligence gathering by leveraging collective knowledge. However, this requires careful design to manage privacy concerns and prevent overburdening analysts with too much engagement.